Cannes Lions

NBCOLYMPICS.COM

NBC Sports Group, Stamford, Ct / NBC / 2014

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Overview

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Credits

Overview

Execution

Rather than act as a traditional web portal – which requires users to navigate through confusing information hierarchies – NBCOlympics.com was built around the most popular Olympic content: schedules, results, video, and medal standings.

The design focused on promoting traffic-generating content, rather than trying to be everything for everyone at all moments. We minimized navigation pages and narrowed content into digestible formats to streamline the user experience, capitalized on the wealth of multimedia content to establish a clear site hierarchy, and created a flexible CMS to allow the editorial team to leverage high-interest events to encourage site exploration.

Outcome

The end result was an engaging user experience that helped NBCOlympics.com generate extraordinary results. NBCOlympics.com, the mobile site and the apps delivered unprecedented traffic, consumption and engagement.

In fact, viewers consumed a Winter Olympics-record of 1.6 billion minutes. In addition, 62 million unique users consumed content across NBC Sports Group’s digital platforms – a record for a Winter Olympics and topping the 2010 Vancouver Games by 29%. NBCOlympics.com and the NBC Sports Live Extra app saw 24.6M video viewers, which was 160% higher than the 2010 Vancouver Winter Games and 8% higher than the 2012 London Summer Games.

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