Cannes Lions

NEOPOP

MSTF PARTNERS, Lisbon / NEOPOP / 2014

Case Film
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Case Film
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Overview

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Credits

Overview

Description

This is a festival that got to where it is because of its unique relationship with its artists, audience and the city, and for this year we wanted to enhance this feeling.

Execution

We create WHO’S THE LUCKY ONE? A month of draws qualified the lucky ones who will perform at Neopop. In one of the pots we had 30 of the biggest world names of electronic music. Only 15 were qualified. In the other pot we had the dates they could perform in. The draws were broadcasted through live streaming on a Tab specially developed on Neopop’s Facebook and we challenged the festival’s fans to guess who would be the lucky artista. The fans who made the first accurate comments, with the name of the lucky artists, won VIP tickets.

Outcome

We reward 15 artists and 15 fans reaching results that weren’t left to luck.

Visualizations 3Xsuperior than previous years

289,452 Fans online interactions for maximum capacity of 15,000 fans in loco

60% of tickets sold 15 days after it’s launch

For the first time ever, the fans of music festivals had the change to for a first had contact with the line up selection process.

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