Cannes Lions

The art of techno

MSTF PARTNERS, Lisbon / NEOPOP / 2017

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Overview

Entries

Credits

Overview

Description

The campaign print and outdoor are 10 master pieces created with a new painting technic that uses the typical dance floor movements to color the canvas

Interpreted to the sound of the biggest names in the 12th edition of the festival.

An unseen art form that finally left the dance floor

And is now showed on the walls for everyone to admire

A gallery to inspire everyone to bring their own art to the festival

The Art of Techno Exhibition is tribute to the dance music culture.

An exhibition to launch  NEOPOP ELECTRONIC MUSIC FESTIVAL line up.

Execution

10 master pieces created with a new painting technic that uses the typical dance floor movements to color the canvas

Interpreted to the sound of the biggest names in the 12th edition of the festival.

An unseen art form that finally left the dance floor

And is now showed on the walls for everyone to admire

Outcome

The news traveled fast and wide, media from both the music and art world covered the story promoting a dialogue that is redefining que boundaries of art.

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