Cannes Lions
MSTF PARTNERS, Lisbon / NEOPOP / 2017
Overview
Entries
Credits
Description
The campaign print and outdoor are 10 master pieces created with a new painting technic that uses the typical dance floor movements to color the canvas
Interpreted to the sound of the biggest names in the 12th edition of the festival.
An unseen art form that finally left the dance floor
And is now showed on the walls for everyone to admire
A gallery to inspire everyone to bring their own art to the festival
The Art of Techno Exhibition is tribute to the dance music culture.
An exhibition to launch NEOPOP ELECTRONIC MUSIC FESTIVAL line up.
Execution
10 master pieces created with a new painting technic that uses the typical dance floor movements to color the canvas
Interpreted to the sound of the biggest names in the 12th edition of the festival.
An unseen art form that finally left the dance floor
And is now showed on the walls for everyone to admire
Outcome
The news traveled fast and wide, media from both the music and art world covered the story promoting a dialogue that is redefining que boundaries of art.
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