Cannes Lions
PUBLICIS MOJO AUCKLAND, Auckland / NESTLE / 2005
Overview
Entries
Credits
Execution
By using billboards on busy streets we can directly relate to the consumers by showing them the actual street they are on, making the message much more relevant to them.
Outcome
We used a large billboard on the busiest street in Sydney. Approximately 100,000 people see this every day while stuck in peak hour traffic.
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