There is an insight - what women really want is to be fit and sexy so that men will like them. Women make up a lot of excuses not to do fitness (like lack of time or money) but in most cases the reason is just laziness. So we found something that would motivate them enough for workouts: men.

We made men come straight to women. Together with one of our 3 trainers they spent unforgettable 14 days while also doing fitness with them.

The campaign lasted for 4 months. 52 091 promo-codes were registered.

190 918 users have installed our application.

32 649 people were discussing the program in social media and invited their friends to participate.

Each trainer received about 50 questions a day from the participants of the program (not including the comments to the photos and messages).

Nestle Fitness sales increased by 25%

All together the participants have lost nearly a ton of excess weight.