The brief was to create a viral for the ‘Saatchi & Saatchi New Directors Showcase 2008 - Call For Entries’ to be sent to production companies encouraging them to send in their hot new directors’ show reels for consideration for the Showcase.

In the viral acclaimed director Chris Palmer who, whilst on the shoot of his latest masterpiece is brutally assassinated by a young guy who immediately takes over and begins directing the commercial himself.At the end a title appears:‘WANT TO TAKE OVER?

SUBMIT YOUR WORK FOR THE SAATCHI & SAATCHI NEW DIRECTORS’ SHOWCASE.’

Highest ever entries numbers, numerous youtube hits, press coverage.