Cannes Lions

NEW PRICE SYSTEM

OGILVY & MATHER FRANKFURT, Frankfurt / DEUTSCHE BAHN / 2003

Film
Film
Film

Overview

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Overview

Description

A little girl asks a pub landlord why children under 14 don't get free cola. Because a cola costs 1.50, replies the landlord. Children under 14 free of charge - you only get that with the new German Rail price system.

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