This creative work was put together to help amplify the Nicorette product as working after the first week of use and creating a habit thereafter by continuing to use the product. The client wanted to show the impact of reducing smoking after sequential weeks and months thereafter all by starting with the first week. We created an element that showcases by simply starting with Nicorette and sticking with it for one week, your success builds and builds and eventually after 24 hours, 72 hours and up to the first 5 to 7 days your life improves drastically.