Cannes Lions
WIEDEN + KENNEDY, Sao Paulo / DIAGEO / 2013
Overview
Entries
Credits
Description
In São Paulo, the city where on every corner you find amazing graffiti, we managed to stand out and catch people's attention, showing a new way to make street art. We created the first street art open air exhibition that only came to life at night.
Execution
In the city where at every corner you find amazing graffiti, we managed to stand out and catch people’s attention, showing a new way to make street art. Nothing would be more suitable for our night timer audience than a exhibition that could only be seen at night.
Night Graffiti accomplished more than giving life to the city's streets at night, it inspired and invited people to always seek for something new.
Outcome
Night Graffiti was placed in areas of great visibility and transit. Impacting around 1.1 million people in the streets.
More than 900 thousand people got engaged with the project generating relevant conversation on social media.
The graffiti also generated spontaneous media. Hundreds of relevant blogs and sites around the whole world commented about the project
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