There are no specific restrictions with respect to Branded Content actions.

There are restrictions in respect of the use of publishing media in the spirit drinks category.

The contents included in the project are:

• 38 articles about the characters in the main paper and online magazines such as Esquire, Vogue, Huffington Post, Harper's Bazaar, Vanity Fair, etc.

• Documentary film exhibition series at CINETECA Matadero Madrid

• Online streaming distribution of the content at VOD service Filmin.es (Spanish Netflix).

• A round-table debate about the characters with 4 key speakers of the culture & arts scene: Óscar Mariné, Diego A. Manrique, Pedro Feduchi y Raquel Pelta

The Gin boom in Spain over the last 5 years is a real phenomenon worthy of international study, so much so, that there are currently over 200 different brands of gin available to the Spanish consumer. Spain has become the number 1 country in Europe for consumption per capita and number 3 globally behind the U.S.A. Seagram´s Gin biggest achievement has been to position itself in the top 3 best selling gins with over 1,800,000 bottles sold in just 5 years.

To show how Seagram´s Gin was capable of generating interest in the content, the following data is a good example:

- We reached 8 million readers through articles in paper magazines.

- We got 2,200,000 readers in digital publications.

- 70% of capacity in theatres when we showed the documentaries.

- 7,700 complete views of the films on Filmin.es (Spanish Netflix)

- 80% of journalists who were invited attended the round-table event.