Cannes Lions

NIKE BASKETBALL

WIEDEN+KENNEDY, Shanghai / NIKE / 2013

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Case Film

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Overview

Description

Like youth around the world, young kids in China struggle with the pressures and responsibilities of adolescence. Nike’s latest basketball campaign aims to give them the freedom and power to take charge of their destiny and make their mark with just a basketball in their hands.

The Campaign that seeks to motivate young Chinese players to dream big about what can happen when they speak up and call for the ball. Created specifically for the youth in China, Chinese basketball players will see themselves reflected in the story of the player who shines when he gets the ball.

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12 items

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