Cannes Lions
WIEDEN+KENNEDY AMSTERDAM / NIKE / 2019
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When Dirk Nowitzki arrived into the NBA 21 years ago, no one could have predicted that a kid from Germany would become one of the greatest players of all time. Dirk’s journey from small town Germany into history is incredible, and we decided to tell it that way.
So we wrote a book: in the style of an epic legend, with rhymes and beautiful full page illustrations. We printed 500 and handed 41 out to people who were important to his career. The rest of the books became a coveted item available on the Nike app for a limited time and dozens of them were sent to Dallas public libraries where people can loan them. Then, we turned the book into an animated story narrated by former teammate Steve Nash so those who couldn’t get their hands on the book could still witness the legend of The Maverick.
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