Cannes Lions
OUTSIDER, London / NIKE / 2009
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“Turning Spanish” ran during Euro 2008, following England’s failure to qualify for the championships. It takes the perspective of a visitor arriving in Liverpool who finds the residents, in homage to their own star player and without a team to support in the championships, are turning Spanish. We find that everything from the Beatles' Cavern Club to the iconic Mersey ferry have had a Spanish makeover.
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