When football star Steven Defour announced his ambition to get another tattoo in his already famous tattoo collection of Latin philosophy quotes, we arranged this unique event to be shot at the tattoo studio. Then we edited it down to a special movie and told the story behind Steven Defour’s tattoos. How they show his mentality about football, sports and life in general. And how this is opposite to the many footballers who get barbed wire or tribal tattoos. By putting it like this, it became a Nike football voice spreading the brand message to ‘Make the difference’.Then we posted the video on YouTube and Facebook.