Sweet Spots is the new NikeACG website; A Sweet Spot is a place where the conditions and terrain are perfectly in tune with your talent. Nike ACG is the outdoor brand from Nike.Sweetspots is Nike ACG’s new digital, cross-media concept that incorporates all the brand’s core values. A Sweetspot is a moment in time when effort and talent combine perfectly. It’s an experience of purity when everything comes together and the spectacular is achieved.

Nike’s sponsored athletes were filmed across the globe in stunning locations that have borne witness to exceptional riding and memories that will live forever as their own Sweetspot. The end product is a fully integrated website that will inspire the consumer and invite them to join, create or co-create their own Sweetspot with Nike ACG.