Cannes Lions
JSC INSTINCT, Moscow / NIKE / 2014
Overview
Entries
Credits
Execution
Before the Russia vs USA game when the whole country thought only about the game we owned the moment.
We posted this visual to Russian Nike communities morning before the game.
We knew it was going to work
But we underestimated it
Outcome
The poster became number 1 in the history of all Nike communities.
Loads of likes and shares.
Engagement rate +90.8%
Number of subscribers growth = 64,4%
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