Cannes Lions

NIKE OVI

JSC INSTINCT, Moscow / NIKE / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Before the Russia vs USA game when the whole country thought only about the game we owned the moment.

We posted this visual to Russian Nike communities morning before the game.

We knew it was going to work

But we underestimated it

Outcome

The poster became number 1 in the history of all Nike communities.

Loads of likes and shares.

Engagement rate +90.8%

Number of subscribers growth = 64,4%

Similar Campaigns

12 items

This Is How We Play

HYPHENATED COLLECTIVE, Los angeles

This Is How We Play

2022, NIKE

(opens in a new tab)