Cannes Lions
FRAMFAB DENMARK, Copenhagen / NIKE / 2006
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Real or not?
Ronaldinho said in an interview that it was real, Juventus player Zlatan Ibrahimovic argued in another that this trick couldn't be done. This question still splits the world of football.The idea for the viral was to surprise Ronaldinho on the training pitch, presenting him with his new boots and asking him to give them a field test. The highlight, where he plays ping-pong with the crossbar several times, made this a highly distributed, but also a very debated viral on the net, tv, newspapers, pitches around the world, anywhere football is the subject. Real or not?
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