The key takeaway from the campaign is simple and to the point - to encourage runners to keep running. We came up with a variety of executions, one of which was a calendar given to runners at the start of 2005.

The booklet was a great way to showcase the holiday running products which led to swift sales results in many stores. People even stepped into the stores just to grab a copy of the booklet to give their friends. The client was certainly pleased with this piece of work as the inviting photography and the copy resonates deeply with many locals in the region.