Cannes Lions
POSTVISUAL.COM, Seoul / NIKE / 2008
Overview
Entries
Credits
Execution
You can see Yuna's (Figure skating player) video clip and find the hand shape on the glass wall of the shop window. If you touch the hand mark, Yuna comes to you and you can feel her 'LOVE'.
Outcome
This interactive digital media was set in three most famous Nike shop in Seoul Coex, Shinchon and Myungdong, and attracts more than 3,000 people daily.
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