Cannes Lions

NIKE WOMEN SPORTSWEAR

POSTVISUAL.COM, Seoul / NIKE / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

You can see Yuna's (Figure skating player) video clip and find the hand shape on the glass wall of the shop window. If you touch the hand mark, Yuna comes to you and you can feel her 'LOVE'.

Outcome

This interactive digital media was set in three most famous Nike shop in Seoul Coex, Shinchon and Myungdong, and attracts more than 3,000 people daily.

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