Cannes Lions

Nim Drivers Test

TBWA\SANTIAGO MANGADA PUNO, Makati City / NISSAN / 2018

Film

Overview

Entries

Credits

Overview

Description

We created The NIM Test – a special driver’s test using the most common road signs – basic but very crucial for drivers to know.

Unknowing drivers all over Manila were interviewed and tested about their knowledge on these signs. Unsurprisingly, 80% of the respondents failed, often giving comical answers to important questions based on the actual driver’s test that they should’ve passed to acquire their licenses.

The interviews were document in a film and posted online.

Execution

The video was posted on Nissan’s official Facebook and Youtube pages and was picked up by various automotive online publications for its relevant and timely content.

Outcome

The campaign became a valuable resource for the hundreds and thousands of drivers in Manila, both professional and non-professional. It was treated as a refresher course since drivers never retake any form of driver’s class or test once they acquire their licenses. The campaign also strengthened Nissan Intelligent Mobility as one of the local automotive industry’s best safety technologies. The success helped change Nissan’s image from being just a car brand built on speed and toughness, but now for safety too.

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