Cannes Lions

THE X-TENT COVER FOR NISSAN X-TRAIL

TBWA\ISTANBUL, Istanbul / NISSAN / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The X-Tent Cover is a dual-purpose design, just like the Nissan X-Trail.

In the city, it serves as a car cover, protecting the shiny elegance of your X-Trail.

In nature, it becomes a camping tent, creating the perfect occasion for off-road adventures with X-Trail.

Outcome

Displayed on Nissan showrooms, the X-Tent Cover generated a great public feedback and a raise of 30% on Nissan X-Trail test-drive sign ups.

Plus, the X-Tent Cover helped raise Nissan owners' loyalty and emotional attachment to the brand, which is one of the main investment areas for Nissan.

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