Cannes Lions

NISSAN CROSSOVERS

PUBLICIS ROMANIA, Bucharest / NISSAN / 2010

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Overview

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A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan Crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile.

We valued our concept, 'the agile titan', by using a 'flexible' GPS voice, that sounds normal on a regular size street, but it becomes squeaky when the big car 'squeezes' through a narrow lane, like a big elephant going through a mouse hole.

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