Cannes Lions

NISSAN MICRA

TEMPO OMD , Lisbon / RENAULT / 2007

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Overview

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Credits

Overview

Execution

A Nissan Micra C+C by José António Tenente, a very eclectic Portuguese fashion designer, was developed exclusively as a stunt operation for the Lisbon International Motor Show. The interior of the car was redesigned inspired by Tenente’s Summer collection. A special press and VIP event was organised within the Motor Show, with the presence of a well-known TV presenter and top models dressed by Tenente while unveiling the car.

Outcome

Nissan Micra advertsing recall grew by 103% in April, the month of the event, and sales grew 52% in the following month(vs previous month). Extensive coverage in society and marketing TV programs and press. National fashion shows invited Nissan to show the prototype in their events –Portimão Fashion and Cascais Fashion.

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