Cannes Lions

NISSAN QASHQAI “HANDS ON” EXPERIENCE

DIGITASLBI FRANCE, Paris / NISSAN / 2014

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Overview

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Credits

Overview

Execution

Programmed with html 5, we used second screen technology to connect the user’s mobile device to their desktop experience. This allowed them to control the Qashqai’s journey and explore each of its features on their computers with the phone in their hands.

In dealerships, our application used augmented reality to showcase the car and allow customers to explore its features before it arrived on the stands.

Outcome

The experience increased unique visitors by 187 % and those with intent to buy by 382 %. Users also booked test drivers without ever getting behind the wheel. But above all, we created a unique and innovative experience that managed to generate an emotional link to the car’s tech and allow customers to experience every feature of the Qashqai at home or in a dealership, before the car even hit the stands.

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Coincidences

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Coincidences

2021, NISSAN

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