Cannes Lions

NISSAN XTERRA

TEQUILA\, Los Angeles / NISSAN / 2006

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Overview

Description

Fuse the 265 horsepower that drives the Nissan Xterra with the fuel that powers outdoor enthusiasts, and you get this creative concept. "Energy Bar" speaks to the Xterra’s core audience by adding unexpected messaging to a familiar staple of the outdoor adventurer’s diet. The banner stands out with a dimensionality and "weightiness" that seem to transcend the limits of online space. Viewers are invited to further interact with the banner by turning the energy bar over, for even more in-depth information about the Xterra.

Outcome

At 6 months, the Xterra mail list matched to 20,323 Nissan sales at a 3.32% conversion rate.

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