NIVEA presents NIVEA Sing Along. A tool that helps people find their perfect match. In a revolutionary partnership with Spotify, NIVEA Sing Along is an innovative way to cross Spotify data with intelligence to bring couples together.

To do so, Nivea Sing Along used sophisticated algorithms to find users that have similar musical taste with others based on their favourite artists, most listened songs and beloved musical style.

After some likes and dislikes, users can get a match and use their common interest as a perfect ice breaker to start a chat right on NIVEA Sing Along.

NIVEA presents NIVEA Sing Along.

A tool that helps people find their perfect match. In a revolutionary partnership with Spotify, NIVEA Sing Along is an innovative way to cross Spotify data with intelligence to bring couples together.

To do so, Nivea Sing Along used sophisticated algorithms to find users that have similar musical taste with others based on their favourite artists, most listened songs and beloved musical style.

After some likes and dislikes, users can get a match and use their common interest as a perfect ice breaker to start a chat right on NIVEA Sing Along.

1 out of 10 most innovative global branded Spotify tool of 2016.

New love couples.