Cannes Lions

NO B.S.

GOODBY SILVERSTEIN & PARTNERS, San Francisco / ADOBE / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Adobe is known for its creative tools. But when it entered the analytics business, it entered a market with hundreds of established competitors, each one loaded with marketing jargon and buzzwords. How did Adobe stand out? By calling BULLSHIT on the entire industry.

No more confusing doubletalk. With Adobe Marketing Cloud, marketers can see how their decisions drive results. As a result, the leader in creativity started to be seen as a leader in measuring the effects of creativity.

Execution

The campaign launched with a simultaneous three-prong approach: print, digital banners, and a series of web films. Content partnerships with the Onion helped drive conversation and credibility for the campaign. And Adobe used its own tools to track the campaign’s success in real time and share the results on its website.

Outcome

· Over 96 million views.

· 40% increase perception of Adobe as "leader in digital marketing".

· 24% increase in preference for Adobe.

· Website visits exceeded quarterly target goal by 206%.

· 148% Facebook and Twitter community growth.

· Increased perception of Adobe as the leader in the digital marketing industry by 40%.

· Increased preference of Adobe Marketing Cloud by 24%.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Adobe X Bowie

DENTSU CREATIVE, Amsterdam

Adobe X Bowie

2023, ADOBE

(opens in a new tab)