Cannes Lions
BLACKLIST, New York / ADOBE / 2014
Overview
Entries
Credits
Description
Following the soundtrack of The Vein, 'Magma' is an epic journey through landscapes both real and imagined. Arctic fly-throughs morph from land masses to topographic maps to ultimatley reveal human faces that create a dark and corporeal substructure.
Execution
Mainly, the Creative Suite tools that we used the most were After Effects and Photoshop, but of course there was a lot of use of 3D software involved. We followed the usual process for mixed-media pieces: we did some tests with paint before the shoot, to see which effects we could generate the day of the shooting and also an animatic of the whole video. We implemented all the live action material into the 3D material we generated, we got the heads modeled in ZBrush to help us with the tracking, and finally rendered it all and did the final comp.
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