Cannes Lions

No Limits

OGILVY MADRID, Madrid / FORD / 2016

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Case Film
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Case Film
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Overview

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Credits

Overview

Description

The uniqueness of the documentary was not only on the protagonists, but on the way it was told. The difficulties and limitations of each surfer were printed on a special built surfboard, used by the 3 youngsters to Surf around Spain.

The surfboards were handwritten with two types of ink (regular and hydrochromic), so when on water, some words would disappear, revealing a message of overcoming. This is the essence of surfing:

in the water the problems fade away.

Execution

We´ve developed a Surf Documentary, about 3 young surfers with disabilities who go over their daily health problems and limitations for the love of the sport. The uniqueness of the documentary was not only on the protagonists, but on the way it was told. The difficulties and limitations of each surfer were printed on a special built surfboard, used by the 3 yuongsters to Surf around Spain.

The surfboards were handwritten with two types of ink (regular and hydrochromic), so when on water, some words would disappear, revealing a message of overcoming. This is the essence of surfing:

in the water the problems fade away.

The same technology was used on fordsinlimites.com, where every consumer could write and build their own surfboard with overcoming messages and get it delivered by the New Ford Ecosport.

Outcome

Top 5 most relevant surf videos

of the year in Spain

+66M impressions

44% organic views

90% engagement on the web.

Film selected on the Madrid Surf film festival. (as a film, not advertising)

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