Cannes Lions

No place for smoothness

ADELL TAIVAS OGILVY, Vilnius / STUMBRAS / 2017

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Overview

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Overview

Description

Starka is a traditional Lithuanian drink. It's not the tastiest of the drinks and a strong one, too. Made from variety of mixed liquors and herbs, it has a quite rough taste and pronounced aroma.

To turn its rough taste into an aspirational thing, we presented it as a drink of choice for independent, rugged men.

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