Young-adults prefer to select things that match their personal styles by themselves. To increase interaction with the targets, we built the world's first virtual department store as a promotional site on PC & mobile. The only currency they could use was Pepsi. They had to drink Pepsi to earn points using their mobile which automatically transferred the points to the PC-site. It was like shopping on E-commerce. We offered over 160 items from 55 designer brands that changed every week to encourage repeat visits. In 9 weeks, a total of 33 million visits were made to our virtual department store. (Click on "Overview Video")ID: awards2008PW: creative_views

We built the world's first virtual department store as a promotional site on PC and mobile. The only currency they could use was Pepsi. They had to drink Pepsi to earn points using their mobile which automatically transferred the points to PC site. It was like shopping on E-commerce. They could certainly find their own style.- We offered over 160 items from 55 designer brands in 9 weeks.

- Items changed weekly to encourage repeating visits.- They could see any of the prizes in different angles and choose their size/colour.- Open campaign also implemented for driving traffic to the website.

- In 9 weeks, 33 million visits to our virtual department store. That's over 500,000 visits per day. (PC+Mobile)- Unexpected number of responses; *120% of targeted No. of 'my account' registrants *274% of targeted No. of open campaign applicants- Approx. 2 million bottles were purchased to get points of closed campaign.- Sales volume increased 150% versus previous year.