On this sensitive subject, in order to be as authentic and fair as possible, the campaign was carried out in the field, as close as possible to the volunteers and beneficiaries who agreed to be filmed and who also filmed themselves. Nothing is stronger than the voices and faces of those who act every day to help others. In this ode to solidarity, we sought to capture the poetry of reality and everyday life. The campaign, which has been on air since November 27, 2021, features the testimonials of all those who are mobilized on a daily basis to help the most vulnerable, from clients to employees. This year, 500,000 meals will be donated to associations.