Eurobest

#NoFilter Dong Nai

HAPPINESS, Brussels / UNICEF / 2016

Awards:

1 Gold Eurobest
1 Silver Eurobest
1 Bronze Eurobest
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Overview

Entries

Credits

Overview

Background

Every 15 seconds a child dies of impure water. In Vietnam polluted rivers are a huge problem for children. Especially for the ones living alongside those rivers. Water Week was the ideal opportunity to make everybody aware.

Execution

A well-known Vietnamese Portrait Photographer took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old analogue way, in water and a dark room. But we developed it in the polluted water of the river of their neighborhood. The result was stunning. And frightening. If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters. The pictures damaged by the polluted waters were then used for a print and poster campaign. Every picture featured the name of the child and the name of the river from which water was used to develop the picture.

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