The client briefed us to develop an online campaign to launch the Nokia 3200 with the strategic intent to establish leadership perception in the mobile-device 'expression' territory. The objectives for banners was to demonstrate the personalisation features of the product and then drive consumers to the web to find out more. The banners targeted at open-minded individuals, who are both male and female, and can be single or young marrieds. They are style-conscious, expressive and re 'shameless' extroverts who are impulsive and slightly rebellious. Without doubt, their peers and friends are important to them.