Cannes Lions

NOKIA MULTIMEDIA CAR KIT CK-20W

HYPER HAPPEN, London / NOKIA / 2007

Awards:

2 Shortlisted Cannes Lions
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'The Passenger' is a ground-breaking piece of marketing designed to support the launch of another innovation, the GPS-enabled Nokia Multimedia Car-Kit CK-20W. Mixing film, gameplay and product demonstration like never before, ‘The Passenger’ sets the viewer as a driver-for-hire in the murky world of night-time Paris. Here, you meet a mysterious femme fatale, whose tasks are for you to follow, not question. All the driving is real video, real streets and fully user-controlled.Targeting 25-40 year-old men into gaming & gadgets, the site aimed at creating a rich, 3D experience of all product benefits in a unique entertainment environment.

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