Cannes Lions

GOD OF VOICE

LOV, Sao Paulo / SONY / 2013

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Overview

Description

God of War is one of the most beloved games of the gamers' universe, with millions of fans around the world. To launch the next saga’s adventure in Brazil we gave a chance that no mortal has ever had: to be in the game. We created more than a campaign: in God of Voice, the fans competed for the unique chance to be the first one to have their voice immortalized in the game God of War: Ascension.

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