Cannes Lions

NOKIA NAVIGATION

EURO RSCG KLP, London / NOKIA / 2008

Overview

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Credits

Overview

Description

A movie edit to visually engage in a short space of time, encapsulating the emotional benefit of having reliable navigation on your mobile phones through the use of powerful images and signage.The sell-in process is still taking place but the internal expectation is that the first navigation handset of 2008 launched to operators by Nokia off the back of this video edit is expected to sell over 8 million units and to sell at a rate 8 times faster than the model it replaces.

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