We organised a cricket tournament to be held right in the middle of the dried up lake. We called it the 'BADKHAL LAKE CRICKET CHALLENGE'. The World’s First Cricket Tournament to be held on a Lake. We started by inviting teams and clubs to participate in the tournament. The response was overwhelming. We then used posters, banners, hoardings, flyers, newspaper inserts, SMS, e-mail and networking sites to invite people to attend this unique event. Subsequently we sent out invites to the media to attend and cover the event.

The tournament and the subsequent events caught the imagination of the public as well as the media. The Dry Lake issue soon became a hot topic for discussion. Mining became a crucial debate. When in late 2009 the government issued tenders for fresh mining, there was not a single taker. The State's Chief Minister has now promised to revive the lake by the end of 2010.