After the success of the first South Park video game, Ubisoft came to us to help them raise awareness about the second opus of the franchise entitled South Park The Fractured But Whole six months before its worldwide release date. Moreover, they wanted to broader their target audience : South Park fans obvioulsy, but also all kinds of gamers. The key asset of the game is that the player embodies « the new kid » whose superpower is his fart. Indeed, he can travel in time, fly or even break stuff by farting.

Given this brief, we identified one major challenge. The South Park fans are super devoted, but they’re also merciless with anything that looks too much like obvious marketing. Therefore, our challenge was to find a way to speak to them that was really true to the spirit of the show.

The budget was a little under 600K€.

The first step was the creation of a proof of concept. Afterwards, we’ve built the Nosulus Rift as a product that could be sold : all materials used (plastic, aluminium and plexiglas) are in compliance with EU regulations and industry standards. To date, there are 25 Nosulus around the world that were built in less than two months. All the masks were made in France.

These devices are available for testing during several gaming conventions around the world. It all started in August during Gamescom which is the biggest convention in Europe (350,000 visitors). After, the Nosulus was in Seattle for the PAX West fair (approx. 70,000 visitors) and in Birmingham for EGX (approx. 75,000 visitors). The journey of the Nosulus will last until the launch of the video game which has been postponed to end of Q1 2017. Next step is the Paris Games Week (approx. 300,000 visitors).