Cannes Lions

The Sermon

DDB PARIS, Paris / UBISOFT / 2018

Film

Overview

Entries

Credits

Overview

Description

Even if Hitchcock would say "The most successful villain, the most successful picture," in this film the most wicked is not the one we think he is at first. Throughout the film we follow the rush of a "very bad guy" ready to do anything to get to church on time. Because there waits the real bad guy : Joseph Seed, the prophet of the sect of The Eden's Gate Church, the man who has brainwashed the disciple to do anything.

Execution

A good video game is like a good movie: it needs a good bad guy.

And a bad guy is someone with a history.

In Far Cry 5, the new installment in the cult Ubisoft game franchise, the villain is called Joseph Seed.

He is the prophet of the Eden’s gate church in Montana.

Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not.

In this action paced launch film, we witness the mad rush of a disciple who is late for church. The only difference is that his congregation is not like the others…

Outcome

Far Cry 5 is the best launch in recent Ubisoft history.

With 12,5 million views "The Sermon" is undoubtedly one of the reasons for this success.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Photomode - Out There in Game

MNSTR, Paris

Photomode - Out There in Game

2023, UBISOFT

(opens in a new tab)