Cannes Lions

Not internet at home?

TELEFÓNICA MOVILES CHILE, Santiago / MOVISTAR / 2023

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Overview

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Credits

Overview

Background

In Chile there is a fight about which company has the best fiber optic, currently Movistar has been chosen 2 times in a row as the most stable and the fastest, this is why we positioned ourselves as the best internet option. We were inspired by the first thing people do when they don't have internet because of other companies: memes.

 

When your home internet is from the competition,

you are often frequented by this little friend...

THE WAITING DINOSAUR.

 

That's why we show in a simple and straightforward way

that to extinguish the dinosaur of disconnection...

You should choose Movistar Fibra.

Outcome

With this campaign, we reversed the hate comments received in Movistar's social networks, showing a substantial increase in positive messages associated with the speed and stability of Movistar Fiber, thanks to the clear and direct message of our print campaign.

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