Cannes Lions

NOT NORMAL

@radical.media, New York / MINI / 2013

Case Film
Case Film
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Normal is what we know. It’s the safe way, the boring way. This film takes you on a thrilling and exciting journey through experiences of those who decided to take risks, go against the tide, and live life at its fullest. MINI encourages us to not be normal because life is so much more exciting.

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