Nissan's global concept is SHIFT. In this piece, we show a good-humored interpretation of the SHIFT concept in order to encourage the consumer who's interested in a Japanese car to not make an ordinarychoice... and to "shift" to a Nissan. Consumers who visited dealers for a test-drive won a free memory game.

The memory game was a support piece for the TV, online and print campaign. We believe it successfully performed its role of adding value to the brand, helping position Nissan as a Japanese brand that's different from the other, obvious ones.