Cannes Lions

NOTEBOOK LAPTOPS

OGILVY GERMANY, Frankfurt / LENOVO / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We knew: Every year business clients are invited to Lenovo Roadshows scheduled all over Germany. Bus and tram shuttles waiting at central stations and airports bring visitors to the event location.

Outcome

The notebook folding seats were a hot subject on the roadshow and triggered lots of sales dialogues. Even IT special interest magazines focused on the 'toughness’ topic with sales figures for the Lenovo Thinkpad series rose significantly during the 4th quarter of 2008.

Similar Campaigns

12 items

19 Eurobest Awards
Survival Billboard

McCANN LONDON, London

Survival Billboard

2016, MICROSOFT

(opens in a new tab)