Cannes Lions
OGILVY GERMANY, Frankfurt / LENOVO / 2009
Overview
Entries
Credits
Execution
We knew: Every year business clients are invited to Lenovo Roadshows scheduled all over Germany. Bus and tram shuttles waiting at central stations and airports bring visitors to the event location.
Outcome
The notebook folding seats were a hot subject on the roadshow and triggered lots of sales dialogues. Even IT special interest magazines focused on the 'toughness’ topic with sales figures for the Lenovo Thinkpad series rose significantly during the 4th quarter of 2008.
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