Cannes Lions
LENOVO THIN LAPTOP COMPUTERS
OGILVY & MATHER, Bangalore / LENOVO / 2008
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Overview
Entries
Credits
OVERVIEW
Description
X300 ThinkPad Notebook computers were thin, light and loaded.
Execution
We sent a DM in the form of a paperweight to demonstrate the lightness of our notebooks.
Outcome
The feedback from the SMB database was especially good. Lenovo were very happy with the return on investment. The response rate was close to 4% which was quite unheard of before.
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