Cannes Lions

YOGA

SAATCHI & SAATCHI, New York / LENOVO / 2013

Case Film
Presentation Image
Supporting Content

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Overview

Description

Seize the Night is a short-film starring the new Lenovo Ultrabook. It showcased the sleek portability and diverse power of the device while telling a greater story that we teased in broadcast using classic movie trailers. It established a specific aesthetic that would come to define the brand Lenovo

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