Cannes Lions

NS INTERNATIONAL CITY BREAKS

RHINOCREATIONS, Amsterdam / NS DUTCH RAILWAYS / 2005

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During the holiday peak season, Dutch International Railways wanted to attract customers to book a short city break by train. Key values were fast, easy and relaxed travelling (the holiday starts in the train, not afterwards) and low prices.We chose to use a layer-ad campaign using adrime.com technology to get maximum exposure. We've kept the animation short to avoid annoying visitors.The text goes: "Easy travelling with the train", "click here and book now". After that the prices for the most popular destinations are shown in the layer-ad and the banner.

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