Cannes Lions
DDB BRASIL, Sao Paulo / SUPER CLUBS / 2006
Overview
Entries
Credits
Execution
At the outset, differentiated pin badges were created. Because this is a hotel for nudists, instead of safety pins, the badges featured adhesive tape on their backside. They were distributed at airports that handle both domestic and international flights.
Outcome
A great number of people made contact in order to learn more about the resort. The resort’s site showed a monthly average of over 3,000 visits per day.
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