Cannes Lions

Turkey: Home of Turquoise

TURKISH AIRLINES, Istanbul / TURKISH AIRLINES / 2016

Film

Overview

Entries

Credits

Overview

Description

A kite surfer takes us on a poetic, dreamlike discovery journey of Turkey’s hidden jewels: its beautiful coasts in Turquoise. In the quest of the true meaning of Turquoise as a color, as any kite surfer needs the wind, she expresses her thoughts and discoveries by using the wind as a metaphor.

Execution

It was a must for the film to work with a professional kite surfer. First, we made an agreement with Suzi Mai, who is known as the queen of kite surfing, but she left the project because of family reasons. Had to move on so fast, because production process was already started. Annabel Van Westerop, a professional kite surfer, who had no professional filming experience before, was offered to the client by the director after his researches. After the skype interview, the director believed that she will be a great cast for this film, because her enthusiasm for the project, her positive energy which could be easily felt on the frame and passion for her sport. Afterwards, both the director and client believed that she could reflect in her looks the beauty, purity and the strength of the nature. After shooting, also decided her to dub VO for same reason.

Outcome

It was a big success to shoot such a huge production which took 1,5 months of preparations, 20 days of location check, 12 days of shooting on more than 40 spots in a selected area of 800 KM of coast line, for an overall production budget of 650 K $. This budget also includes 3 days of cineflex helicopter shooting, 3 days of underwater shooting with hi-tech cameras, maintaining the team more than 7 days due without shooting due to the weather conditions which occurred in the half way of the shooting, 22 voice over and format adaptations to publish all over the world. Most of the locations were only reachable from the seaside which demanded a lot effort to organize the crew, their safety and ideal conditions for the shooting with fragile the technical equipment.

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