Cannes Lions
MEXICO TOURISM PROJECT
PUBLICIS MEXICO, Mexico City / CONSEJO DE PROMOCION TURISTICA DE MEXICO / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
We lacked credibility, no amount of gorgeous beaches was enough to convince tourists to come, but to use their own people made them feel safe and reassured.
Outcome
We broke long standing record for international visitors on a single year with 22.6 million tourists.
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