Cannes Lions

MEXICO TOURISM PROJECT

PUBLICIS MEXICO, Mexico City / CONSEJO DE PROMOCION TURISTICA DE MEXICO / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

We lacked credibility, no amount of gorgeous beaches was enough to convince tourists to come, but to use their own people made them feel safe and reassured.

Outcome

We broke long standing record for international visitors on a single year with 22.6 million tourists.

Similar Campaigns

9 items

Pilot Talk

WIEDEN+KENNEDY NEW YORK

Pilot Talk

2019, DELTA AIR

(opens in a new tab)